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Elegance. The one word that sums up the essence of Longines watches. Every watch from this brand is a piece of art that reflects tradition, precision and class. Across the world people of 130 countries cherish this luxury watch brand whose emblem is the winged hourglass.

You'll be spoilt with choices while shopping for Longines watches. It has a mesmerizing collection both in the designer men's watch category as well as women's watches. Here's a little advice if you want to buy one. Start with the Heritage collection which the brand has created due to its rich watchmaking heritage. The Elégantes de Longines line is inspired by the Art Deco movement of the 1920s and 1930s; the Présence Heritage series has the classic pocket watch designs adapted into wristwatches. The Conquest Heritage, Silver Arrow and Flagship Heritage lines celebrate the golden age of traditional mechanical wristwatches. Each heritage watch is designed aesthetically with round metal dials mounted on leather or synthetic straps. Timeless in appeal, these luxury watches are true reflection of royalty and class.

Next we move on to the newly introduced Longines Prima Luna collection. Designed using delicate lines, a soft-looking dial studded with diamonds, this watch collection is inspired by the brilliance and purity of the moon. These watches are sure to seduce the modern age women who look for sophisticated style.

For your sporting spirit there is the Conquest collection. This designer watch collection is the finest example of bold styling meeting daring technology. Flaunting a futuristic design, this series of Longines designer watches blends steel with ceramic so that you get a graceful and long-lasting timepiece. The Conquest collection has high technical precision to serve the needs of demanding sportsmen and women. A preferred luxury watch, it goes well with your party wear as well as sportswear.

If you believe in tradition try the La Grande Classique de series. Though with changing times Longines watches have evolved in aspects of design but the slim, sleek La Grande Classique de case profile remains unchanged. These designer watches still carry the old classic charm and elegance, which perfectly blend with modern trends of fashion.

Creating memorable timepieces since 1832 Longines is a Swiss brand based at St Imier, Switzerland. It is committed to making elegant designer watches both for the fashion as well as the sporting world. So go ahead gift yourself a Longines watch. It is the best way you can pamper yourself!