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There is no arguing that Twitter is one of the most popular social networking sites out there. Whether it's being used to keep up with celebrities or to follow roll outs of new technologies, everyone is getting involved. From a business stand point, overlooking this area and not getting involved can truly hurt ones overall marketing and business plan. Twitter has been shown to greatly affect the way companies communicate with customers and potential clients. Getting involved with twitter is no longer a suggestion for businesses to consider, it is now an important step to follow. Websites are truly the face of most companies today. Bringing in a high volume of hits is a reflection of how well ones marketing plan is working. Twitter can help bring attention and focus to a company or businesses website.

Once the twitter account has been set up, building a list of followers is important before jumping into promoting ones website. It is obviously a good idea to take any followers that one can get. Twitter has a great search tool that can be used to add followers that would most likely be interested in your products or website.

Twitter can help get consumers focused on new products or services if it is done correctly. This interest often times results in a direct hit of a businesses website. It is important to keep tweets focused and helpful. Pointing out interesting facts about your website is obviously one of the primary focuses, but it is important to not overwhelm the users with sales pitch style tweets. Keeping the tweets varied can help bring even more attention. Users are constantly overwhelmed with product reminders or self promotion, the key is to find the perfect balance. The balance between gaining interest and website promotion can be tricky. If the only information available is about the site, users are likely to be turned off. Instead add interesting personal stories, ask questions and prompt discussions. One of the best ways to increase your website ranking is to show that your website is not just about business, it is also personal.

One of the most important ways to bring attention to ones website and improve the ranking is by posting interesting links and posts through tweets that link back to the website. This is a highly successful way of getting people engaged in ones website and improving a websites ranking. Twitter is also a great way to ask for feedback about how well your website is formatted and laid out. Engaging followers is key in building relationships and grabbing attention.

Creating relationships and keeping tweets interesting is a sure way to bring people back to the website. Website ranking is important for a number of reasons and Twitter is one of the best ways to improve ones rank.