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What is the first thing that you think of when you hear Twitter?

Do you think of people who have no one else to talk to, so they send details of every single minute of their days? Or maybe you think of people who fancy themselves celebrities, and want attention. There are many different types of people who are all using twitter for a multitude of different reasons. Internet marketers, for example, can leverage twitter to build their buying audiences and make more sales. Twitter is a lightning quick way to connect you with potential customers and to educate them about what you offer.

Below you will find a few of the strategies that will help you use Twitter to improve your internet marketing.

You can use Twitter as a window into what is going on in your market. When you follow other experts in your target market you can keep track of the important or "trending" topics. You can get a handle on what people in the niche are talking about and about other people offering products like yours. With Twitter, regardless if they follow you or not, it's really quite remarkable how you can follow just about anyone within the site. You can follow their account, see what their posting, and gather wisdom from their advice which can all be beneficial to your own business.

You can even keep in touch with your potential clients with the site. You can use Twitter to test and see how responsive customers are to your promotions listed there in comparison to other types of advertising you use such as blogging. With this technique, you can quickly and effectively acquire a TRUE clientele which is GENUINELY interested in your market. You can then cater your marketing plans and promotions to your most responsive audience and bring in more sales. Doing this will help keep you from spending too much time marketing to an audience that won't respond as well.

If you really want to make an impression, tweet every once in a while about something that has nothing to do with your business. Tweet some life lessons or post a clean joke for people to read when they are bored. Once again, don't overdo it because you don't want to bore people. When you do this your followers will see that you want to entertain them and aren't only there to get their business. They'll like you more and you'll get more followers that way. When you start adding followers, you start adding good targeted leads that could lead to sales and profits for you. You will find that if you give away some of your time you will be rewarded for doing so in the long run.

Twitter is a useful platform. You can certainly use it for social functions, but you can also use it for Internet marketing. Internet marketers who are not using twitter correctly are missing out on a major audience. With twitter you can offer better coverage of your products or services, endear yourself to your buyers and create a personality for your company or service.

Twitter will drive your closed sales and rake in greater profits than you have gained in the past, if you utilize it properly. This application is no longer just for people who enjoy chatting. It has become a tool for anyone with something to talk about!