Clebrity Night Shot

In business, being the same as everybody else is not the ideal perception to strive for. I was reminded of the power to stand out and be noticed while waiting to board my plane this morning. A lady walked up to the gate dancing and having a really good time. It was 4:38 am so as you can imagine it was really hard to miss anyone with that level of energy. She was really shaking her thing and getting down.

This got me thinking because everybody stopped what they were doing to take notice. Maybe you don't want to stand out and get attention like that at the airport, but how would you like to stand out and get attention like that in your business? The best way - just do your own thing, be unique and avoid blending in.

While sitting there I made a short list of possible ways to get attention from customers. Customer service includes being noticed by noticing your customers. I thought I'd share that with you here:

~ celebrate your customer's half birthday.

~ send personal thank you cards for their business.

~ host a contest with an extravagant prize.

~ don't just serve your customers, be their ears and eyes for other products and services that add value and stay on top of new ideas to share with them.

~ phone your customers after they purchase to say thank you and ask if they have questions or feedback on how you might improve.

~ give them much more then they paid for.

There are lessons about business everywhere you look if you are open to seeing them. Excellent customer service can include the ways in which you do your own thing! It was not even 5:00am at the airport and I was making a list on how to stand out and get attention from customers. It seems that here is a lot of sameness going around and this is really the perfect time to stand out and be noticed.