Increase ROI With Promotional Koozies

Promotional koozies are the perfect, low cost promotional merchandise to increase your company's ROI during any economic climate.

What is Promotional Merchandise?

Promotional merchandise refers to products that are branded with a logo and used in marketing and communication programs. This branded merchandise is given away to promote a company, corporate image, brand, or event. These items are usually imprinted with a company's name, logo or slogan, and given away at trade shows, conferences, and as part of guerrilla marketing campaigns.

Exchanging Gifts in the Corporate World

Throughout the history of man, the exchanging of gifts has been a common practice, from showing one's appreciation to celebrating a special event.
By the late 20th century, the corporate world discovered the benefits to be had by giving gifts to potential and existing customers.

Benefits of Promotional Merchandise

There are numerous benefits to integrating the use of promotional merchandise into your company's marketing and/or communications strategy.

1. Keep your business in the forefront of people's minds - During a company event, distribute branded koozies to those in attendance. Not only does this reinforce your brand while they're enjoying their beverages, but once they leave, they can utilize this functional promotional item to keep their drinks cold at home. Every time a potential or existing customer uses a koozie to keep their beverage cool, they'll be starting your logo in the face.

2. Bigger reach for less investment - By distributing hundreds or thousands of koozies to potential and existing customers, you're getting much more bang for your buck since the effects are lasting. If you purchase a one-time radio advertisement, once it's played it's over. However, if you distribute koozies, not only is your company's logo and slogan in front of numerous eyes, but this effect snowballs as the koozies are used more and more. It's no doubt that your Return on Investment is maximized when using koozies as a promotional item.

3. Improve your business image - It's no secret that people enjoy being given gifts and feel thankful upon receipt. By giving away branded koozies, you have spent little cash but are perceived as generous, along with other positive feelings that the receiver will associate with your company. Also, people are more likely to buy from and return to a company who has given them something for free... If it's a tossup between you and your competitor, you can rest assured that you'll be chosen.

In light of the low cost and substantial benefits that promotional koozies can bring to your company, utilizing these can coolers as part of your marketing and communications strategies is sure to have a positive effect on your company's ROI.

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